ASCI unveils final Guidelines for Influencer Advertising on Digital Media

Influencer marketing globally is estimated to be a $ 1.75 billion industry. The trend is gaining traction in India, with more and more consumers buying goods online. The Advertising Standards Council of India (ASCI) to regulate this activity had issued the draft guidelines in February 2021 seeking feedback from all stakeholders – advertisers, agencies, influencers,…


IP for Social Media Influencers and Content Creators

Social media influence is one of the most powerful and successful methods of marketing and advertising. According to a recent study conducted by Adlift, India’s influencer market is valued at $75-$150 million, while the international influencer market is valued at $1.75 billion and is likely to rise further. However, as social media platforms gain more…


A comedy of errors

The plaintiff, TCF Entertainment Private Limited (TCF), filed the suit against Zee Entertainment Enterprises Limited (Zee) and another alleging trademark infringement on account of their proposed use of the mark ‘Comedy Factory’. Manan Desai, an Indian actor and comedian, originally conceived the mark ‘Comedy Factory’. The mark was later assigned to TCF who is the…


Telangana High Court Rules ‘Tasty Drops’ similar to ‘Tasty Gold’

Rights over the mark ‘Tasty Gold’ are being asserted by Sri Tulasi Industries (Tulasi) against Sri Sapthagiri Industries and Ors (SSI) for using the mark ‘Tasty Drops’ for edible oil. At the time of admission, an ex parte interim injunction was granted by the District Court (Mahabubnagar). The injunction was set aside by the District Court after…


FAQs on Advertising Practice in India

What type of complaints are covered under ASCI Code? ASCI adjudicate complaints across all media such as Print, TV, Radio, hoardings, SMS, Email, Internet/ website, product packaging, brochures, promotional material and point of sale material, etc. Who are the members of ASCI? The principal members of ASCI, who are also its sponsors, are firms of…


Non-Fungible Tokens and its Impact on current IP Laws

  Our Associate, Girish Bhatia was invited by The IP Press to conduct a session on Non-Fungible Token and its impact on current IP Laws. The session took place for around 1hr 30mins on August 14th at 3pm (IST) which included the PPT presentation followed by the question and answers round. It was attended by…


INTA Unreal Campaign – student engagement sessions

Our Partner Rachna Bakhru successfully conducted a session at University of Petroleum and Energy Studies (UPES), Dehradun on 12th August 2021 at 12pm (IST). It was an interactive session which was not only attended by students from law but by students and faculties from sciences as well. The session took place for around 1hr 30mins…


Raffles University, Rajasthan – August 05th, 2021

Our Partner Rachna Bakhru successfully conducted a session at Raffles University, Rajasthan earlier today at 3pm (IST). The presentation was delivered virtually on zoom and attended by the students offline as well as online. It was a 1hr 10mins session which included our presentation followed by the question and answers round. The campaign was attended…


Court pulls up petitioner for making false claims

Cattle Remedies (Cattle), registered proprietor of the mark UTEROTONE had filed rectification proceedings before the Intellectual Property Appellate Board (IPAB) for removal of the mark UTROTON in the name of Nishi Gupta (Nishi). IPAB ruled in favour of Cattle, and cancelled Nishi’s registration for UTROTON. The post discusses Appeal filed by Nishi (in the form…