Design protection is crucial for businesses that rely on unique product appearances to differentiate themselves from the competitor’s product. The dispute between Relaxo Footwears Ltd. (Relaxo) and Aqualite Industries Pvt. Ltd. (Aqualite) over flip flop slippers (known as ‘hawai slippers’ in India) provides a clear guidance on novelty, prior art and aesthetic appeal of a…

There are strategic intellectual property considerations at every stage of a brand’s development. Ranjan Narula, Aditi Roy Chowdhury, and Simran Singh of RNA, Technology and IP Attorneys outline how startups can take a phased approach. In the life cycle of a startup, few assets are as powerful yet underestimated as intellectual property (IP). Among the…