Fair and Lovely or Handsome Men!
Hindustan Unilever Limited (HUL) and Emami Limited (Emami) are locked in a battle to control market share over fairness cream for men. HUL’s product is marketed under the brand name “Men’s Fair & Lovely” and Emami’s under the name “FAIR AND HANDSOME”. The bone of contention is the advertisement in Hindi published by HUL pertaining…