Navigating the Complexities of ‘HealthWashing’: Legal and Regulatory Perspectives in India
Healthwashing refers to marketing strategies that make products appear healthier by highlighting certain ingredients or qualities, while downplaying or omitting other less desirable aspects. This misleading practice can have significant implications, especially when consumers rely on these claims for decisions that impact their health. Terms like “all-natural,” “fat-free,” and “immunity-boosting” are used to create an…
