Our Partner, Rachna Bakhru delivered yet another interactive and energised session on “Trademark and anti-Counterfeiting – Real vs Unreal”. The session was conducted on April 22, 2022 in collaboration with INTA’s Unreal Campaign Committee and CIPAM (Cell for Intellectual Property Promotion) for the students of AIM (Atal Innovation Mission) as part of World IP Day series. It was great to see that the students and teachers participating in the session were quite aware of the concept of “fake goods”, their key take away being, the learning revolving around the impact that such fake products have on the economy, health, and law and order of any country. The attendees were excited to realise that they as consumers have the power to make a difference and contribute to the global fight against counterfeiting.