Reels, Remixes and Risk: Why Music Licensing Matters for Creators and Brands
India’s Creator Economy Is Growing Fast but So Are Copyright Risks India’s creator economy has expanded rapidly, with influencers, startups, brands and independent creators relying heavily on reels and short-form videos to promote products and build visibility. Music plays a central role in making this content memorable and shareable. Yet one legal misunderstanding remains common:…
