Exide v. Amara Raja: Courts Reinforce Protection for Distinctive Product Get-Up
This dispute concerns two leading battery manufacturers-Exide Industries Limited (“Exide”) and Amara Raja Energy and Mobility Limited (“Amara Raja”) and centers on Amara Raja’s alleged imitation of Exide’s distinctive trade dress and resulting passing off. The key question before the Calcutta High Court was whether Amara Raja’s adoption of a similar red-and-white color scheme, packaging…
