202607.23
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Exide v. Amara Raja: Courts Reinforce Protection for Distinctive Product Get-Up

This dispute concerns two leading battery manufacturers-Exide Industries Limited (“Exide”) and Amara Raja Energy and Mobility Limited (“Amara Raja”) and centers on Amara Raja’s alleged imitation of Exide’s distinctive trade dress and resulting passing off. The key question before the Calcutta High Court was whether Amara Raja’s adoption of a similar red-and-white color scheme, packaging…

202607.22
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boAt v. BOULT: Delhi High Court Refuses Fresh Injunction Over Standalone Word Mark

CS(Comm) 519/2019 Judgement dated 06 July 2026 Brief Background The dispute concerns trademark rights over the competing marks ‘boAt’ and ‘BOULT’ for smart wearables and audio products, including headphones, earphones and smartwatches. Imagine Marketing Pvt. Ltd. (Plaintiff), owner of the ‘boAt’ brand, filed a suit against Exotic Mile (Defendant), owner of the ‘BOULT’ brand, alleging…

202607.20
0

No Legal Right to Be Featured on ChatGPT: Calcutta High Court Dismisses IndiaMART’s Plea

The Calcutta High Court rejected IndiaMART’s request for interim relief against OpenAI, holding that there is no legal right to compel a private AI platform to display or promote a business’s links. The Court found that IndiaMART’s grievance was primarily commercial in nature and did not establish trademark infringement, disparagement, copyright infringement, or any independent…

202607.15
0

Design Rights versus Passing Off in India: Key Lessons from Novamax v. Prem Appliances

Publication Registered design protection has emerged as an increasingly important intellectual property right in India, particularly for industries where product appearance significantly influences consumer choice. A valid design registration grants the proprietor a statutory monopoly over the visual features of an article and enables enforcement against competitors who adopt the same or an obvious imitation…

202607.14
0

Beyond Classification: Trademark Infringement in the MEDILICE Case

In a trademark dispute concerning the mark “MEDILICE” used for anti-lice shampoo brought by Wings Pharmaceuticals (the plaintiff) and the defendant’s use of the mark “MEDILICE LICE KILLER” for anti-lice ayurvedic (herbal) hair oil, the court ruled in favour of the plaintiff. The note outlines the Appeal filed by the defendant before the Division Bench…

202607.14
0

Brand Protection in the Age of Digital Platforms and AI

The Traditional Approach For decades, brand protection followed a familiar playbook: register trademarks, monitor the market, and take action against infringers. That approach is no longer sufficient. Today, brands are discovered, compared, recommended and ranked by digital platforms and AI systems. Increasingly, the commercial value of a trademark is being captured not only at the…

202607.13
0

India’s New Online Gaming Regime: Why IP Strategy Matters More Than Ever

India’s online gaming sector is moving into a more regulated phase. The Promotion and Regulation of Online Gaming Act, 2025 and the Promotion and Regulation of Online Gaming Rules, 2026 seek to distinguish legitimate online gaming and e-sports from prohibited online money games, while strengthening user protection, registration, classification and enforcement. For gaming businesses, this…