Our associates, Riya Raman and Taaniyaa Dograa, participated in INTA’s exclusive in-person roundtable discussion, hosted by S.S. Rana & Co. on October 14, 2026.

The topic of discussion was, Digital Creator Economy & IP Law (Rights, Risks & Responsibilities)

The session brought together perspectives from different stakeholders, including legal practitioners, FSSAI, NIXI, content creator, brands, and advertising bodies. The discussions focused on how the growth of the digital creator economy, influencer marketing and AI generated content is creating new challenges for intellectual property protection and brand management.