Delhi High Court Restrains BECO’s #WarOnWhatsHidden Campaign
CS(COMM) 904/2026; I.A. 22515/2026 Background Hindustan Unilever Limited (HUL) filed a commercial suit seeking an interim injunction against Kwick Living (I) Private Limited, which operates under the BECO brand, over its multi-platform advertising campaign, #WarOnWhatsHidden. The campaign featured HUL’s Vim Dishwash Gel and Surf Excel products, their trade dress, and well-known taglines, while claiming that…
