Our Senior Associate, Girish Bhatia, was recently invited to deliver a guest lecture on the Importance of Intellectual Property (IP) and the INTA Unreal Campaign at Amity University Rajasthan, Jaipur. The session emphasized the crucial role of IPR in fostering innovation, protecting businesses, and promoting economic growth. The lecture covered key aspects of IP protection, enforcement, and commercialization, emphasizing how robust IPR frameworks encourage research, investment, and entrepreneurship. The discussion also explored emerging challenges in the IP landscape, including the impact of artificial intelligence and digital advancements on trademark and copyright protection. As part of this initiative, Girish contributed to INTA’s Unreal Campaign, educating young minds on trademarks and the risks of counterfeiting.