As a part of the knowledge-sharing sessions on the occasion of World IP Day 2024, Girish Bhatia, senior associate at our firm, was invited to conduct an online session on IP and its importance at Manipal University, Jaipur, Rajasthan. He discussed about the different Intellectual Property’s and the aspects each one of them covers. During the session, the discussion also included the correlation between the IP and the growth of business due to IP. The session was attended by enthusiastic students who were keen to know the practical challenges and risks to faced by the brand owners.