ASCI asks influencers to use #ad, #collab, #promo, #sponsored & #partnership for content
According to digital marketing agency AdLift, India’s influencer market is estimated at $75-150 million a year, as compared to the global market of $1.75 billion. There is a considerable activity expected in this area as more Indians go online with pocket-friendly data plans and affordable smartphones. As per ASCI’s Trust in Advertising Report, released last…