Two entities dealing in milk and dairy products vie for rights in the mark/name CREMO before the Punjab & Haryana High Court. The Plaintiff, Cremo S.A., (Cremo S.A), filed the suit before the District Court, Faridabad (Haryana), against the Defendants, Cremo Netureal Milk LLP & another (CNML), alleging passing off. Cremo S.A., a swiss company,…
Ms. Suvarna Pandey, Associate Partner, RNA – Proudly listed by Department of Science and Technology in the 100 success stories compilation of women scientist trained in Intellectual Property Rights.
According to digital marketing agency AdLift, India’s influencer market is estimated at $75-150 million a year, as compared to the global market of $1.75 billion. There is a considerable activity expected in this area as more Indians go online with pocket-friendly data plans and affordable smartphones. As per ASCI’s Trust in Advertising Report, released last…
OTT platform and digital media has picked up a fast pace in India especially with internet penetration reaching over 50% of the Indian populace which in sheer population numbers works out to staggering (more than) 700 million. Hence, the very concept of OTT is revolutionary in terms of its audience reach. There have been widespread…
India, in recent years, has seen a massive surge in the number of internet users and people accessing social media platforms. The pandemic and the ensuing lockdown have doubled these numbers as more and more consumers turn to social media for interaction with their friends and families. At the same time, the digital explosion has…
